Sudharshan, D.; May, Jerrold H.; Shocker, Allan D. - In: Marketing Science 6 (1987) 2, pp. 182-201
Four algorithms for locating an “optimal” new product in a multiattribute product space—Albers and Brockhoff's PROPOPP; Gavish, Horsky, and Srikanth's Method IV; May and Sudharshan's PRODSRCH; and GRID SEARCH—are compared in terms of the relative share of preferences the new product will...