Das Branchenimage im Kontext der Markenführung -- Das Branchenimage als Determinante des Unternehmensmarkenimages -- Konzeptionelle Modellierung der Wirkung des Branchenimages auf das Unternehmensmarkenimage -- Empirische Überprüfung der Wirkung des Branchenimages auf das...

Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized crowd : brands,...

Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...

1 Introduction -- 2 Government public relations: what is it good for? -- 3 Media relations -- 4 Public information campaigns -- 5 Crisis communication challenges in the public sector -- 6 Strategic communication planning in the digital age -- 7 Harnessing social media effectively on behalf of...

Media Center: vom redaktionellen Newsroom in die Unternehmenskommunikation -- Personal, Themen und Ablauforganisation -- Content-Strategie, Themenmanagement, Storytelling, Formate und Instrumente -- Technik, Systeme, Werkzeuge und Monitoring -- Media Center für die Krisenkommunikation --...

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but...