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A descriptive study of the marketing practices of Chinese private entrepreneurs

Vanhonacker, Wilfried R.; Zweig, David; Fung Chung, Siu - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 2, pp. 182-198

Purpose – This study is designed to describe the marketing practices of private entrepreneurs in mainland China. Design … industrial client base among private companies in China; their marketing practices suggest that they prefer tight control over …/methodology/approach – Personal interviews were conducted with 200 private entrepreneurs in China. A structured survey instrument was used and data …

Persistent link: https://www.econbiz.de/10014674617

Chinese students' complaining behavior: hearing the silence

FitzPatrick, Mary; Davey, Janet; Dai, Lijuan - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 5, pp. 738-754

Purpose – Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well understood in New Zealand. While studies show that many factors, including culture, influence CCB, the...

Persistent link: https://www.econbiz.de/10014674798

Consumer Behaviour Patterns Among Chinese Children

McNeal, James U.; Yeh, Chyon‐Hwa - In: Asia Pacific Journal of Marketing and Logistics 8 (1996) 1, pp. 3-20

. Discusses some marketing implications. …

Persistent link: https://www.econbiz.de/10014675751

Managing conflict with the Chinese: The Key from an in‐depth single case study

Darling, John R.; Heller, Victor L. - In: Chinese Management Studies 5 (2011) 1, pp. 35-54

the marketing of a new cell (mobile) telephone introduced into the high‐context culture of China by Innovative … feelings (commensurate with attitudes) generated by a marketing manager, and influenced by that individual's sense of cultural …‐context culture of China. A high‐context culture places a great deal of emphasis on a person's values and position or place in society …

Persistent link: https://www.econbiz.de/10014697502

Advertising in China: Viability and Structure

Swanson, Lauren A. - In: European Journal of Marketing 24 (1990) 10, pp. 19-31

The roles and rules of advertising as it is practised in China have vacillated greatly over the years. Periods of …

Persistent link: https://www.econbiz.de/10014722974

Chinese Cultural Values: Their Dimensions and Marketing Implications

Yau, Oliver H. M. - In: European Journal of Marketing 22 (1988) 5, pp. 44-57

Chinese cultural values are classified according to Kluckhohn and Strodbeck's taxonomy, and potential marketing …

Persistent link: https://www.econbiz.de/10014725436

Strategies of Japanese Supermarkets in Hong Kong

Kawahara, Yukiko; Speece, Mark - In: International Journal of Retail & Distribution Management 22 (1994) 8, pp. 03-12

Argues that, by the early 1990s, an estimated half of all non‐restaurant food sales in Hong Kong went through supermarkets. Local independents and small local chains cater to the lower end of the market. Two large local chains focus on Hong Kong′s broad middle class and control over half of...

Persistent link: https://www.econbiz.de/10014803784

How intelligent is your business?

In: Strategic Direction 28 (2012) 3, pp. 20-23

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010697

Are Chinese consumers created equally relational?

Wei, Yujie; Li, Zhiyuan; Burton, James; Haynes, Joel - In: Management Research Review 36 (2012) 1, pp. 50-65

and south of mainland China. Design/methodology/approach – Based on previous research and relationship marketing theories … implications – The findings of the research provide managerial implications for marketing segmentation in China. International and … domestic marketers should consider using different marketing strategies on consumers from different regions of China …

Persistent link: https://www.econbiz.de/10014952182

An empirical study on the positioning point of successful retail enterprises in China

Fei, Li; Bu, Mi; Gao, Wang; Xiang, Li - In: Nankai Business Review International 1 (2010) 2, pp. 152-165

Purpose – The purpose of this paper is to study the positioning points of successful retail enterprises in China, and … enterprises in China to be the study samples. On the base of that, the performance concerning positioning points of the samples …

Persistent link: https://www.econbiz.de/10014954187