Zhang, Lixuan; Pentina, Iryna; Fan, Yuhong - In: Journal of Services Marketing 35 (2021) 5, pp. 634-646
Purpose: This study aims to investigate the differences in consumers’ perceptions of trust, performance expectancy and intention to hire between human financial advisors with high/low expertise and robo-advisors. Design/methodology/approach: Three experiments were conducted. The respondents...