visitors at a museum. Furthermore, it seeks to analyse whether emotions influence visitor satisfaction and whether this depends …’s satisfaction. Originality/value – This study adds to the growing literature on emotions as a tool for segmentation and positioning …’ satisfaction. Further, it suggests that emotions are more significant than cognitive aspects in shaping visitors’ satisfaction.  …

This paper addresses the role of affect and emotions in shaping the behavior of responders in the ultimatum game. A …