A goal programming model for selecting media is presented which alters the objective and extends previous media models by accounting for cumulative duplicating audiences over a variety of time periods. This permits detailed control of the distribution of message frequencies directed at each of...

This paper develops a new method for the solution of DEMON-type functional equations. It is shown how the latter can be reduced to solution of a separated system of simpler equations which, for discrete distributions, can be solved by linear programming methods. The reduction also permits...

This paper indicates how an information theoretic approach via the MDI (minimum discrimination information) statistic can be used to help provide a uniform approach to both statistical testing and estimation in various kinds of marketing analyses. Extensions to versions of the MDI statistic also...

An illustrative example is developed from an actual application of goal programming to media planning over a period of time. These goals involve distributions of frequencies by demographic and other characteristics as well as budget and other constraining limitations.

The querulous and exaggerated tones which seem to attend so many contemporary activities have now been permitted an entrance to the pages of Management Science where they are amply represented in the article published by A. S. C. Ehrenberg ("Models of Fact: Examples from Marketing," Management...

In this paper a dynamic, adaptive model, called DEMON,⁴ is interpreted in terms of a network. The latter is here employed to reduce the problem of selecting optimal decision procedures so that these can be interpreted in terms of a conditional sequential designation of links from such a network....

Most of the articles that follow are the papers that formed the Distinguished Lecturer Series--i.e., the invited, thematic series--at the XIX International Meetings of The Institute of Management Sciences in Houston, Texas, on April 4-8,1972. There are two exceptions: (1) "The ORSA New Orleans...

A new approach is supplied for locating efficiency frontiers and evaluating the efficiency of Decision Making Units (DMU's). This is accomplished from observational data by means of an envelopment procedure called DEA (Data Envelopment Analysis) originally developed by Charnes, Cooper and Rhodes...

Goal programming has now become an important tool in areas such as public management science. There is therefore a need for examining ways of securing improved computational efficiency, as is done in this paper, instead of resting only on the linear programming equivalences that were set forth...

The objective of this paper is to provide a model to deal with multi-dimensional social goals on a regionalized (as well as national) basis and to relate these to each other in the context of a national economic system. Input-Output (Interindustry) Analysis is therefore regionalized and...