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An Optimization Framework for Product Design
Shi, Leyuan; Ólafsson, Sigurdur; Chen, Qun - In: Management Science 47 (2001) 12, pp. 1681-1692
speed its convergence. We incorporate several known heuristics into this framework and demonstrate through numerical …
Persistent link: https://www.econbiz.de/10009191773
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Conjoint Optimization: An Exact Branch-and-Bound Algorithm for the Share-of-Choice Problem
Camm, Jeffrey D.; Cochran, James J.; Curry, David J.; … - In: Management Science 52 (2006) 3, pp. 435-447
Conjoint analysis is a statistical technique used to elicit partworth utilities for product attributes from consumers to aid in the evaluation of market potential for new products. The objective of the share-of-choice problem (a common approach to new product design) is to find the design that...
Persistent link: https://www.econbiz.de/10009214155
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Genetic Algorithms for Product Design
P. V. (Sundar) Balakrishnan; Jacob, Varghese S. - In: Management Science 42 (1996) 8, pp. 1105-1117
Product design is increasingly recognized as a critical activity that has a significant impact on the performance of firms. Consequently, when firms undertake a new (existing) product design (redesign) activity, it is important to employ techniques that will generate optimal solutions. As...
Persistent link: https://www.econbiz.de/10009197706
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Robust product line design by protecting the downside while minding the upside
Wang, Tan; Gutierrez, Genaro J. - In: Production and operations management : the flagship … 31 (2022) 1, pp. 194-217
Persistent link: https://www.econbiz.de/10013163843
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Exploring the comparative importance of online hotel reviews' heuristic attributes in review helpfulness : a conjoint analysis approach
Yang, Sung-Byung; Shin, Seung-Hun; Joun, Youhee; Koo, Chulmo - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 963-985
Persistent link: https://www.econbiz.de/10011757752
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Scheduling interrelated activities using insertion-based heuristics
Lin, Jun; Huang, Weihao; Qian, Yanjun; Zhao, Xi - In: IEEE transactions on engineering management : EM 65 (2018) 1, pp. 113-127
Persistent link: https://www.econbiz.de/10011806719
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Integration of Kansei engineering and conjoint analysis to product design : a case study of a synthetic rattan sofa manufacturer
Oey, Elia; Soputro, Christopher Stanley; Wibowo, Steven … - In: International journal of business excellence : IJBEX 26 (2022) 2, pp. 238-260
Persistent link: https://www.econbiz.de/10013198270
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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Mining customer requirements from online reviews : a product improvement perspective
Qi, Jiayin; Zhang, Zhenping; Jeon, Seongmin; Zhou, Yanquan - In: Information & management : the internat. journal of … 53 (2016) 8, pp. 951-963
Persistent link: https://www.econbiz.de/10011647459
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Near Optimal Solutions for Product Line Design and Selection: Beam Search Heuristics
Nair, Suresh K.; Thakur, Lakshman S.; Wen, Kuang-Wei - In: Management Science 41 (1995) 5, pp. 767-785
. For three typical formulations of this important problem, Kohli and Sukumar (Kohli, R., R. Sukumar. 1990. Heuristics for … product-line design using conjoint analysis. Management Sci. 36 1464--1478.) present state-of-the-art heuristics to find good … solutions. In this paper, we develop improved heuristics based on a beam search approach for solving these problems. In our …
Persistent link: https://www.econbiz.de/10009214788