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Persistent link: https://www.econbiz.de/10012254467
Although relative performance schemes are pervasive in organizations, reliable empirical data on induced sabotage behavior are almost nonexistent. We study sabotage in repeated tournaments in a controlled laboratory experiment and observe that effort and sabotage are higher for higher wage...
Persistent link: https://www.econbiz.de/10009204486
Objectives have long been considered a basis for sound decision making. This research examines the ability of decision makers to generate self-relevant objectives for consequential decisions. In three empirical studies, participants consistently omitted nearly half of the objectives that they...
Persistent link: https://www.econbiz.de/10009208862
Persistent link: https://www.econbiz.de/10014285338
In the field of media research, the beta binomial has performed very well for estimating the distribution of the frequency of exposures to a media vehicle. However, long-term projections have shown consistent biases. The beta binomial geometric model, an extension of the well-known beta binomial...
Persistent link: https://www.econbiz.de/10009213959
A critical issue in many marketing research studies is the creation of experimental clusters for the purpose of testing new products, advertising campaigns and other marketing decisions prior to widespread introduction in the marketplace. These experimental clusters are often called "test...
Persistent link: https://www.econbiz.de/10009214154
This paper reports the results of the ADVISOR 2 study, aimed at providing an understanding of and guidance for marketing mix decisions for industrial products. The study involved 22 companies and 131 products. Although cross-sectional in nature, justification is presented for using the...
Persistent link: https://www.econbiz.de/10009214197
A stochastic consumer behavior model is constructed transforming Nicosia's (Nicosia, F. M., 1966. Consumer Decision Processes. Prentice-Hall, Englewood Cliffs, New Jersey.) postulates into probability hypotheses. Nicosia's deterministic model is obtained in the mean evolutions and...
Persistent link: https://www.econbiz.de/10009214423
A model which separates the various effects of an advertising experiment on a family's consumption behavior is estimated using consumer panel data. It is determined that there were significant transitory or short-run effects of the advertising, while permanent influences and price-advertising...
Persistent link: https://www.econbiz.de/10009214632
This article presents a model for the allocation of an advertising budget to geographic market segments, or territories, when the sales response to advertising in each segment is characterized by a probability distribution. It is shown that allocation decisions that are based on the expected...
Persistent link: https://www.econbiz.de/10009214812