Baron, Steve; Russell-Bennett, Rebekah - In: Journal of Services Marketing 30 (2016) 3, pp. 257-260
Purpose The purpose of this paper is to demonstrate the importance of citations as a success metric and provide … practical tips for increasing citations. Design/methodology/approach The authors build on previous commentators to provide … evidence for citations. Findings The purpose of academia is not to merely publish. It is to contribute to the body of knowledge …