Cleeren, Kathleen; Dekimpe, Marnik G.; Gielens, Katrijn; … - C.E.P.R. Discussion Papers - 2008
The price-aggressive discount format, popularized by chains such as Aldi and Lidl, is very successful in most Western economies. Its success is a major source of concern for traditional supermarkets. Discounters not only have a direct effect on supermarkets’ market shares, they also exert...