Senn, Christoph - In: Journal of Business Strategy 33 (2012) 6, pp. 31-39
Purpose – The purpose of this article is to present a method to help management teams and sales leaders evaluate … only marginal growth. In contrast, companies situated in the area around the steepest part of the slope are the best growth …/value – Investing in business‐to‐business (B2B) relationships located in the so‐called “booster zone” drives above‐average growth …