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In this paper we compare the emerging field of open strategy to the established field of open innovation in order to facilitate their cross-fertilisation both in research and practice. Taking a communication-centred perspective, we argue that in both fields ‘openness' concerns opening-up the...
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Cover; Half Title; Series Page; Title; Copyright; Contents; List of Figures; List of Tables; Acknowledgements; Preface; PART I Introduction; 1 Purpose of This Volume; 1.1 Aims and Objectives; 1.2 Different Fields, Similar Interests-Exploring Intersections Between Organization and Multimodality Research;...
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