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Technological forecasting & social change : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
179
European Journal of Marketing
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Tourism management : research, policies, practice
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Industrial marketing management : the international journal for industrial and high-tech firms
146
Springer eBook Collection
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Journal of marketing communications
132
International journal of hospitality management
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Journal of Consumer Marketing
126
International journal of advertising : the review of marketing communications
125
Journal of travel and tourism marketing
120
Asia Pacific journal of marketing and logistics
119
Marketing Intelligence & Planning
119
Journal of promotion management : innovations in planning and applied research
118
International journal of internet marketing and advertising : IJIMA
112
Psychology & marketing
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Information systems research : ISR
107
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Marketing intelligence & planning
102
Journal of Product & Brand Management
99
Young consumers : insight and ideas for responsible marketers
96
International journal of market research
95
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of management information systems : JMIS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of international consumer marketing
92
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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85
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ECONIS (ZBW)
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1
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
2
Adolescents' market segmentation : using CSI as a tool
Singh, Rashmi
;
Singh, Janmejay
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 425-435
Persistent link: https://www.econbiz.de/10011833632
Saved in:
3
The use of demographic and psychographic segmentation to creating marketing strategy of
brand
loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
4
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
5
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
6
An integrated model of social media
brand
love : mediators of
brand
attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
7
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
The impact of young celebrity endorsements in social media advertisements and
brand
image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
10
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and
brand
consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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