Vinayak, Kalluri; Kodali, Rambabu - In: Journal of Advances in Management Research 11 (2014) 1, pp. 82-101
reliability and validity for the case of Indian manufacturing industry. Design/methodology/approach – In all, 96 NPD best … consistency or reliability of the established components of NPD practices. Further, confirmatory factor analysis is conducted on … the established measurement model to test a hypothesized factor structure through construct validity, convergent validity …