Kwon, Chul-Woo; Lapan, Harvey E. - In: Japan and the World Economy 23 (2011) 1, pp. 58-62
This paper considers a competition between two multinationals (U, J) who compete in a third market (K). The multinationals have identical cost structures, but differ in that J comes from a country that is "taste-similar" to K, and hence produces products that match more closely the preferences...