Chapter 1: Introduction -- Chapter 2: Distribution in a Developing Economy: 1850-1900 -- Chapter 3: Distribution Driven by Technology: 1900-1950 -- Chapter 4: Technology Accelerates: 1950 to Present -- Chapter 5: Conclusion: Marketing Education and the Future.

Purpose – The purpose of this paper is to be more than a book review essay on the work by Tadajewski and Jones, The History of Marketing Thought . It reviews the literature on marketing history and thought, and includes suggestions for additional research on that topic....

Purpose – The purpose of this paper is to present a review essay of the scholarly work of Donald Dixon, focusing on six of his major contributions to marketing thought and theory. Design/methodology/approach – The research relied heavily on previously published articles, personal interviews...

Purpose – The purpose of this paper is to provide a briefly annotated bibliography of some 200 items that together constitute a “select list” of the available academic literature on the history of Canadian marketing from the seventeenth century to the beginning of Second World War....

Purpose – The purpose of this paper is to present the contributions of Wroe Alderson to the buyer behavior literature from an historical perspective. His views of the consumer in the 1950s revolutionized the way we now teach and do research in this domain of marketing....

Wonders how, in cross‐cultural research, not only is the researcher concerned with the typical problems of intra‐cultural research, but there is also the additional burden of defining the samples in cultural terms. Acknowledges that many new segments have been added to the ever‐growing...

Purpose – The purpose of this paper is to give tribute to William R. Davidson and his pioneering work with Management Horizons, the retail consultancy he cofounded along with numerous contributions he and the firm made to marketing thought and retail knowledge. Design/methodology/approach –...