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Purpose – The purpose of this paper is to assess Korean consumers' valuation for domestic rice and imported rice from China and the USA. Design/methodology/approach – In order to identify Korean consumers' willingness to pay (WTP) for domestic, Chinese, and US rice, the non-hypothetical...
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Purpose – The purpose of this paper is to assess Korean consumers' valuation for domestic rice and imported rice from China and the USA. Design/methodology/approach – In order to identify Korean consumers' willingness to pay (WTP) for domestic, Chinese, and US rice, the non-hypothetical...
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