Yong Lee, Ji; Bong Han, Doo; M. Nayga Jr, Rodolfo; Min … - In: China Agricultural Economic Review 6 (2014) 1, pp. 125-138
Purpose – The purpose of this paper is to assess Korean consumers' valuation for domestic rice and imported rice from China and the USA. Design/methodology/approach – In order to identify Korean consumers' willingness to pay (WTP) for domestic, Chinese, and US rice, the non-hypothetical...