poultry meat … including humans, high pathogenic avian influenza is a major concern both to consumers and producers of poultry. The … implications of the avian influenza for international poultry markets are large and include the loss of consumer confidence, loss …

Purpose – Quality traits desired by consumers may not be adequately captured by beef industry standards associated with … been proactive in producing desirable beef attributes efficiently to better meet consumer beef demand. Design …/methodology/approach – The vertical alliance between Ralphs retailing, Sunland Beef processing, and a handful of feedlots using narrowly defined …