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Zur Problematik der Markenwert...
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Markenwert
74
Brand equity
50
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34
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34
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20
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17
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15
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15
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3
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3
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3
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3
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3
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3
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24
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Lieven, Theo
3
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Davies, Keri
1
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1
Dennhardt, Severin
1
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20
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9
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4
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2
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2
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2
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1
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1
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1
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1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective
1
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1
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1
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1
Handbook of research on applied AI for international business and marketing applications
1
Handel und Internationales Marketing / Retailing and International Marketing
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
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1
New luxury management : creating and managing sustainable value across the organization
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
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1
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Start-up enterprises and contemporary innovation strategies in the global marketplace
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1
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ECONIS (ZBW)
74
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1
Co-creating nonprofit brand equity
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
Saved in:
2
Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos
;
Elms, Jonathan
;
Davies, Keri
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
Saved in:
3
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
Saved in:
4
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
Saved in:
5
When products and brands trade hands : a framework for acquisition success
Newmeyer, Casey E.
;
Swaminathan, Vanitha
;
Hulland, John
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10011489593
Saved in:
6
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
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7
Developing a tourist destination brand value : the stakeholders' perspective
Ashton, Ann Suwaree
- In:
Tourism planning & development
12
(
2015
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10011521963
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8
Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf
-
2005
-
1. Auflage
Persistent link: https://www.econbiz.de/10002570478
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9
Brand equity, earnings management, and financial reporting irregularities
Ismail, Ghada M.
;
Huseynov, Fariz
;
Jain, Pankaj K.
; …
- In:
The review of corporate finance studies : RCFS
10
(
2021
)
2
,
pp. 402-435
Persistent link: https://www.econbiz.de/10012546234
Saved in:
10
Olympic sponsorships and brand value : an empirical analysis
Yazdanparast, Atefeh
;
Bayar, Omer
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10012584572
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