Several research studies have concluded that modelling grammars that support the Object-Oriented (OO) methodology focus more on modelling system design and implementation phenomena than real-world phenomena in IS users' domains. Thus, the purpose of this research study was to evaluate the...

This research aims to establish how attitudes towards mobile advertising ultimately influences purchase intention. A conceptual model was developed, linking the constructs attitudes, attention, involvement and purchase intention in the context of mobile advertising. The model was tested with a...

Despite service supply chain is emerging as a new research hot topic, the systematical theoretical framework of service supply chain management still remains unexplored. The intent of this research is to examine the research progress of service supply chain management, address some key problems...

Purpose – The purpose of this paper is to introduce a novel role model-based approach for modelling collaborative business processes. The authors present an architecture for subject-oriented business process modelling relying on the role concept and the demonstration of collaboration patterns...

Price tiers are commonly used in the sport and entertainment industries. Prices for seats are often determined by where the seats for an event are located. Extant literature discusses how consumers evaluate the quality of a good or service, specifically in sport event tourism. In addition,...

This paper conceptually explores how bundling could lead to greater revenue and brand loyalty in the action sports industry by meeting the expectations of Generation Y. The author defines personalised-customised hybrid bundles and proposes using these bundles to target Generation Y action sports...