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1
Grounded theory,
ethnography
and phenomenology
Goulding, Christina
- In:
European Journal of Marketing
39
(
2005
)
3/4
,
pp. 294-308
/methodology/approach – The paper examines three qualitative methodologies: grounded theory,
ethnography
, and phenomenology. It compares and …
Persistent link: https://www.econbiz.de/10014722239
Saved in:
2
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
3
Reflecting on the use of ethnographic methods in the study of mergers
Teerikangas, Satu
;
Reynolds, Noelia-Sarah
- In:
Advances in mergers and acquisitions
17
(
2018
),
pp. 1-29
Persistent link: https://www.econbiz.de/10012154784
Saved in:
4
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
5
This is going to hurt : compassionate research methods
Hansen, Hans
;
Trank, Christine Quinn
- In:
Organizational research methods : ORM
19
(
2016
)
3
,
pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
Saved in:
6
A dynamic process model for finding informants and gaining access in qualitative research
Peticca-Harris, Amanda
;
DeGama, Nadia
;
Elias, Sara R. …
- In:
Organizational research methods : ORM
19
(
2016
)
3
,
pp. 376-401
Persistent link: https://www.econbiz.de/10011516402
Saved in:
7
Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony
;
Peattie, Kenneth J.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
Saved in:
8
Advancing qualitative entrepreneurship research : leveraging methodological plurality for achieving scholarly impact
Burg, Elco van
;
Cornelissen, Joep
;
Stam, Wouter
;
Jack, Sarah
- In:
Entrepreneurship theory and practice : ET&P
46
(
2022
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10012794351
Saved in:
9
Toward a methodology for studying leadership-as-practice
Raelin, Joseph A.
- In:
Leadership
16
(
2020
)
4
,
pp. 480-508
Persistent link: https://www.econbiz.de/10012287642
Saved in:
10
Guest interactions and the formation of memorable experiences : an
ethnography
Torres, Edwin N.
- In:
International journal of contemporary hospitality management
28
(
2016
)
10
,
pp. 2132-2155
Persistent link: https://www.econbiz.de/10011567194
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