Showing 1 - 10 of 78
Network analysis has become a popular method for identifying the communication structure in a system where positional and relational aspects are important. In this paper, a maximum likelihood based methodology is presented that allows for the analysis of binary sociometric data. This methodology...
Persistent link: https://www.econbiz.de/10009477284
Luce's Biased Choice Model has never had a serious competitor as a model of identification data. Even when it has provided a poor model of such data, other models have done even less well. Two alternative models are presented and the three are fit to a published data set. One alternative model...
Persistent link: https://www.econbiz.de/10009477375
We present in this paper a computational model of world production, trade, and employment that is disaggregated by country and sector and report on the application of the model to the changes in tariffs and quantifiable nontariff barriers negotiated in the Tokyo Round that was concluded in 1979....
Persistent link: https://www.econbiz.de/10009477485
This study has employed a case-based approach to explore the relevance of relational factors in explaining the internationalization of six software B2B SMEs from Syria. It contributes by providing rare empirical insights on the internationalization behavior of Middle Eastern SMEs and redressing,...
Persistent link: https://www.econbiz.de/10009459428
Peter Drucker in 1954 said that there are two distinguishing features of the business: marketing and innovation. In the very first edition of the Journal of Marketing Management, Keith Blois examined the influence of customers and competitors in the new product development process, concluding...
Persistent link: https://www.econbiz.de/10009459458
With accession to the EU, internationalisation is increasingly relevant to the three Baltic states, thus, this paper explores the triggers, processes, and trajectories of internationalisation behaviour, and the relevance and explanatory power of extant theory. Case study evidence has pointed to...
Persistent link: https://www.econbiz.de/10009459476
The quality of the relationship between customers and service firms has been found to be a major driver of customer loyalty in traditional (i.e., offline) service contexts. The increasing use of electronic services, or e-services, raises questions concerning the extent to which the relationship...
Persistent link: https://www.econbiz.de/10009459587
The brand clutter in many product categories and increasing numbers of similar products, some of which are deliberate look-alikes, make it more difficult for consumers to distinguish between brands, which can lead to more mistaken and misinformed purchases. Moreover, increasing brand similarity...
Persistent link: https://www.econbiz.de/10009459589
Purpose - Consumer sovereignty assumes that consumers have adequate product information and are able to understand that information in order to make an informed choice. However, this is not the case when consumers are confused. Recently, Walsh et al. identified dimensions of consumer confusion...
Persistent link: https://www.econbiz.de/10009459590
Marketplace discrimination, which involves a differential treatment of customers in the marketplace based on perceived group-level traits, is common in service encounters. In the past, research has focused on discrimination experienced by members of ethnic minorities, however, not much is known...
Persistent link: https://www.econbiz.de/10009459591