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The effects of personal information on competition : consumer privacy and partial price discrimination
Clavorà Braulin, Francesco - In: International journal of industrial organization 87 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014280063
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Consumer privacy in oligopolistic markets: Winners, losers, and welfare
Taylor, Curtis; Wagman, Liad - In: International Journal of Industrial Organization 34 (2014) C, pp. 80-84
losers from potential privacy regulation in the context of four commonly-used oligopoly models: a linear city model, a … winners and losers as a result of privacy enforcement, the parties who stand to benefit and the parties who stand to lose, as …
Persistent link: https://www.econbiz.de/10010786471
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Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
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Personalized ad in your Google Glass? : wearable technology, hands-off data collection, and new policy imperative
Park, Yong Jin; Skoric, Marko - In: Journal of business ethics : JOBE 142 (2017) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10011711643
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Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Lin, Marta Yuan-Chen; Do, Ben-Roy; Nguyen, Tessa Tien; … - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 310-327
Persistent link: https://www.econbiz.de/10013277433
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Social Media als Instrument der Kundenkommunikation : Vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja - 2018
Anja Corduan untersucht, inwieweit die in der Wissenschaft argumentierten Kommunikationsansätze für Social Media pauschale Gültigkeit beanspruchen können und ob diese kulturellen Besonderheiten unterworfen sind. In der vergleichenden Studie werden die USA, Deutschland und China analysiert,...
Persistent link: https://www.econbiz.de/10014019882
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Dynamic Customer Management and the Value of One-to-One Marketing
Khan, Romana; Lewis, Michael; Singh, Vishal - In: Marketing Science 28 (2009) 6, pp. 1063-1079
The concept of one-to-one marketing is intuitively appealing, but there is little research that investigates the value of individual-level marketing relative to segment-level or mass marketing. In this paper, we investigate the financial benefits of and computational challenges involved in...
Persistent link: https://www.econbiz.de/10008788074
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Adoption of AI-integrated CRM system by Indian industry: from security and privacy perspective
Chatterjee, Sheshadri; Ghosh, Soumya Kanti; Chaudhuri, … - In: Information & Computer Security 29 (2020) 1, pp. 1-24
responsible for the adoption of the AI-integrated CRM system in Indian organizations focusing attention on security and privacy …-integrated CRM system by Indian organizations with a special focus on security and privacy aspects. In this light, this study is a … artificial intelligence (AI)-integrated customer relationship management (CRM) system in Indian organizations with a special …
Persistent link: https://www.econbiz.de/10014754663
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Ökologische Verbraucherinformation : Grundlagen, Methoden und Wirkungschancen
Gottschalk, Ingrid - 2001
Zunehmende Umweltprobleme sind die Bürde, die das vergangene auf das neue Jahrtausend übertragen hat. Fraglich bleibt dabei auch, welche ökologische Rolle dem Nachfrager zukommen sollte und mit welchen Mitteln ein umweltschonendes Verbraucherverhalten gefördert werden kann. Ökonomische...
Persistent link: https://www.econbiz.de/10011402021