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This paper considers the case that potential victims affect each other by taking care. Analyzing standard liability rules, we show that strict liability with a defense of contributory negligence is in the best position to induce the efficient outcome, i.e., this liability rule ensures efficiency...
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This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon (2004)'s model, and … differences (initial ad avoidance), perceived ad clutter, prior negative experience, and perceived goal impediment (further ad … avoidance) collectively explain why people avoid advertising on the Internet. The authors found that avoidance has two key …
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