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Foster’s Lager: From Local Beer to Global Icon
White, Leanne - 2009
Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....
Persistent link: https://www.econbiz.de/10009478042
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Forecasting China's monthly inbound travel demand
Kulendran, Nada; Shan, Jordan - 2002
China is currently expecting a growth in inbound travel demand as the result of China's “open door policy,” participation in World Trade Organization (WTO), success in hosting the Olympics in Beijing in the year 2008 and political stability. This paper focused on two issues: (1) forecasting...
Persistent link: https://www.econbiz.de/10009478062
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Enterprise, entrepreneurship and small business: where are the boundaries?
Breen, John P - 2004
The terms enterprise, entrepreneurship and small business are frequently used in the context of education and small business formation. Particular countries have preference for the use of the terms in specific circumstances, for example, entrepreneurship is more common in the USA and Canada,...
Persistent link: https://www.econbiz.de/10009478065
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An investigation of the impact of internal labour markets in the hotel industry
Jago, Leo Kenneth; Deery, Margaret - 2004
Maintaining a stable and competitive workforce is a key element of the role of management, and there has emerged a … management tool. Past studies by labour market researchers have confirmed the value of the components of an ILM, yet none has …-supervisory hotel employees. The findings suggest that the use of a holistic ILM strategy could provide a new means for management to …
Persistent link: https://www.econbiz.de/10009478068
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An empirical examination of the stakeholder strategy matrix
Polonsky, Michael Jay; Scott, Don - 2005
Purpose - This paper seeks to examine whether the stakeholder strategy matrix provides useful guidance for managers in dealing with stakeholders. The matrix suggests that strategies for dealing with stakehoders can be determined based on stakeholder ability to cooperate adn threaten...
Persistent link: https://www.econbiz.de/10009478075
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Modeling seasonality in tourism forecasting
Kulendran, Nada; Wong, Kevin K. F - 2005
Within the multiplicative seasonal ARIMA modeling context, there are two forecasting models, RIMA14 and ARIMA1. ARIMA14 is used for modeling stochastic nonstationary seasonality and requires first and fourth differences to achieve stationarity. ARIMA1 considers the series only in first...
Persistent link: https://www.econbiz.de/10009478083
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Incremental innovation and business performance: small and medium-size food enterprises in a concentrated industry environment
Bhaskaran, Suku - 2005
Past studies have analyzed issues pertaining to the definition of innovation, methods of measuring innovation and the relationship between organizational characteristics and innovation orientation. Extant studies have adopted a large business or a technologically intense context of study. By...
Persistent link: https://www.econbiz.de/10009478086
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Managing trust and relationships in PPPs: some Australian experiences
Teicher, Julian; Alam, Quamrul; Van Gramberg, Bernadine - 2006
have increased efficiency at the micro management level but have not been able to establish trust. The concept of public … have affected operating and management practices, Job Network and Best Value in Victorian Local Government. …
Persistent link: https://www.econbiz.de/10009478087
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The antecedents of organizational commitment: the case of Australian casual academics
Joiner, Therese A; Bakalis, Steve - 2006
Purpose – Despite the increasing attention of organizational commitment in the management literature, most studies …
Persistent link: https://www.econbiz.de/10009478088
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Public private partnerships: an exploratory study in health care
Sciulli, Nick - 2008
Purpose – Public private partnerships (PPPs) are a relatively new policy that some governments now use to secure infrastructure assets. The objective of this paper is to document the construction and development of a Victorian state government hospital, Casey Hospital (CH), to identify the...
Persistent link: https://www.econbiz.de/10009478077