Chapter 1 Overview of agribusiness managerial and marketing advancements -- Chapter 2 Family farming systems of angola …'s Role in Rural Agriculture, Importance, and Constraints to Women's Entrepreneurship in Türkiye -- Chapter 11 Wine Industry … agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces. Volume I explores the …

Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a … especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating …