Ozcelik, Yasin; Ozdemir, Zafer D. - In: International Journal of E-Business Research (IJEBR) 7 (2011) 4, pp. 62-78
Market transparency refers to the level of current trade information revealed to participants by market makers. This paper analyzes the effect of market transparency on the outcomes of posted-offer style Business-to-Business e-commerce markets. First, increasing market transparency improves the...