Amine, Abdelmajid; Cadenat, Sandrine - In: International Journal of Retail & Distribution Management 31 (2003) 10, pp. 486-497
This research shows that to reach their prime goal of building an efficient assortment, retailers need, beside increasing the outlet’s cost‐efficiency, to evaluate shoppers’ assortment perceptions so that what the store actually offers can be tailored to meet customers’ needs and...