Lowe, Sid; Tapachai, Nirundon - In: Journal of Business & Industrial Marketing 36 (2020) 10, pp. 1721-1728
Purpose: This paper aims to look into changing future landscapes of business interaction, relationships and networks using the lens of the work of Mikhail Bakhtin and his key notions of polyphony, heteroglossia and dialogism. Design/methodology/approach: This is a conceptual paper exploring the...