understanding culture in a globalizing world? …

Globalization and human resources management: managing the diverse workforce in global organizations / Yasemin Bal … globalisation, business culture and e-business adoption in vietnam / Huong Le, Fung K. Koo, Jason Sargent -- optimizing … Lautamäki -- The role of culture in developing disruptive innovation in domestic firms / Birton J. Cowden, Morris Kalliny …

This chapter surveys the recent economic literature on the relationships between globalization and cultural diversity … globalization and cultural diversity. The chapter then presents various applications from trade in cultural goods, foreign direct …

in a globalizing world / Jensen Chung -- 10. Public relations, globalization, and culture : framing methodological … public relations practice in global settings / Michael Kent and Maureen Taylor -- 4. Culture, communication, and third … culture building in public relations within global flux / Nilanjana Bardhan -- 5. Intercultural typologies and public …

resistance in the UK context / Lee Edwards -- 10. Public relations in Mexico : culture and challenges vis-a-vis globalization …1. Culture and public relations : formulating the relationship and its relevance to the practice / Krishnamurthy … Sriramesh -- 2. Western classical rhetorical tradition and modern public relations : culture of citizenship / Robert L. Heath …