Jobber, David; Mirza, Hafiz; Wee, Kee H - In: Journal of International Business Studies 22 (1991) 4, pp. 711-721
An experiment was designed to assess the effects of an enclosed incentive (bookmark), a promised incentive (offer of free copy of the survey results), the target country and the nationality of the parent company on response from a sample of American and Japanese-owned foreign subsidiaries. Logit...