An experimental study was conducted with 17 experienced information technology (IT) project decision-makers. Each participated in a computer based simulation where they had to choose whether to continue an ongoing IT project despite negative feedback, (called escalation of commitment), or...

Purpose: The study aims to examine the underexplored agenda in organizational citizenship behaviors (OCBs) through the collectivistic 50-and-older customers' lens when encountering medical-care services by applying stimulus-organism-response (S-O-R) theory. Design/methodology/approach: The...

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars...