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Are consumers really bewildered by overchoice? : an experimental approach to the tyranny of "too much"
Beneke, Justin - In: Journal of food products marketing 21 (2015) 1, pp. 90-101
Persistent link: https://www.econbiz.de/10011432106
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
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Retailing laboratory : delivering skills through experiential learning
Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso - In: Journal of marketing education : JME 40 (2018) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10011868402
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Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver - In: Controlling im Handel : innovative Ansätze und …, (pp. 305-324). 2016
Persistent link: https://www.econbiz.de/10011556331
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Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan - In: Marketing : ZFP ; journal of research and management 23 (2001) 2, pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
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Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica; Nardi, Lorenzo; Marinelli, Luca; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013169597
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer; Kumar, Piyush; Dass, Mayukh - In: Journal of retailing 97 (2021) 3, pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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Product-flyer location and type of product categories in retailing
Woo, Hongjoo; Chung, Angie; Richey, Robert Glenn <Jr.>; … - In: Journal of business research : JBR 138 (2022), pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin; Bowman, Douglas - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D. - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305417