Körnert, Jan; Grube, Klemens - In: Journal of Historical Research in Marketing 13 (2021) 2, pp. 65-84
Purpose: In the mid-1990s, market demands for around-the-clock (24/7) banking and financial transacting began to converge with advances in internet-based technologies. This confluence of forces gave rise to the birth of internet banking. Building upon the relevant literature, this paper aims to...