Purpose – This paper aims to present an original conceptual model that captures the orientations of new business founders in the fashion design sector as they navigate the tension between creative endeavour and business practice. Design/methodology/approach – The start‐up experiences of 38...

Current spirit at work literature often assumes spirituality needs to be introduced to the workplace. This paper offers an additional perspective, arguing that spirituality is already present, as many individuals have spiritual beliefs but struggle to articulate or enact these beliefs at work....