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Andrews, Tim G. (ed.); Chen, Junsong (ed.); … - 2013 - First edition.

1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder...

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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25

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As time goes by ... maintaining longitudinal satisfaction : a perspective of hedonic adaptation

Ying, Yu; Jing, Fengjie; Bang, Nguyen; Chen, Junsong - In: The journal of services marketing 30 (2016) 1, pp. 63-74

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Analyzing the macro-level determinants of user entrepreneurship : the moderating role of the national culture.

Kalisz, David; Schiavone, Francesco; Rivieccio, Giorgia; … - In: Entrepreneurship and regional development : an … 33 (2021) 3/4, pp. 185-207

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Digital servitization and sustainability through networking : some evidences from IoT-based business models

Paiola, Marco; Schiavone, Francesco; Grandinetti, Roberto; … - In: Journal of business research : JBR 132 (2021), pp. 507-516

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A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education

Narissara Sujchaphong; Bang, Nguyen; Melewar, T. C.; … - In: The journal of asset management 27 (2020) 2, pp. 143-159

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The Internet of Things and interaction style : the effect of smart interaction on brand attachment

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Mutual trust between leader and subordinate and employee outcomes

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When new product development fails in China : mediating effects of voice behaviour and learning from failure

Bang, Nguyen; Chen, Junsong; De Cremer, David - In: Asia Pacific business review 23 (2017) 4, pp. 559-575

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Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure

Bang, Nguyen; Chen, Junsong; Foroudi, Pantea; Yu, Xiaoyu; … - In: Journal of strategic marketing 30 (2022) 5, pp. 443-480

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