Jayawarna, Dilani; Jones, Oswald; Lam, Wing; Phua, Sabrina - In: Journal of Small Business and Enterprise Development 21 (2014) 4, pp. 565-587
Purpose – Despite the importance of marketing to the success of entrepreneurial ventures very few researchers have studied the links with new business performance. The purpose of this paper is to examine a number of marketing practices in relation to the performance of new firms. Furthermore,...