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Supply chains in the presence of store brands

Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European Journal of Operational Research 224 (2013) 2, pp. 392-403

Increased competition from store brands is forcing manufacturers to re-evaluate their strategies in regard to pricing and contracting with trade intermediaries. We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a national brand for resale and...

Persistent link: https://www.econbiz.de/10010588339

Choosing the right target : relative preferences for resource similarity and complementarity in acquisition choice

Yu, Yu; Umashankar, Nita; Rao, Vithala R. - In: Strategic management journal 37 (2016) 8, pp. 1808-1825

Persistent link: https://www.econbiz.de/10011563944

The importance of functional and emotional content in online consumer reviews for product sales : evidence from the mobile gaming market

Jang, Seongsoo; Chung, Jaihak; Rao, Vithala R. - In: Journal of business research : JBR 130 (2021), pp. 583-593

Persistent link: https://www.econbiz.de/10012544877

A Dynamic model of rational addiction with stockpiling and learning : an empirical examination of e-cigarettes

Chen, Jialie; Rao, Vithala R. - In: Management science : journal of the Institute for … 66 (2020) 12, pp. 5886-5905

Persistent link: https://www.econbiz.de/10012391460

The impact of advertising content on movie revenues

Rao, Vithala R.; Ravid, S. Abraham Avri; Gretz, Richard T. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 341-355

Persistent link: https://www.econbiz.de/10011730642

Anticipated vs. actual synergy in merger partner selection and post-merger innovation

Rao, Vithala R.; Yu, Yu; Umashankar, Nita - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 934-952

Persistent link: https://www.econbiz.de/10011617460

Applied Conjoint Analysis

Rao, Vithala R. - 2014

Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes...