D’Amato, Iolanda; Belvedere, Valeria; Papadimitriou, … - In: Journal of Business & Industrial Marketing 34 (2019) 8, pp. 1654-1667
Purpose: From a supply chain perspective, counterfeiting is only part of a wider phenomenon defined as “illegitimate trade,” which includes supply chain infiltrations, factory overruns, gray and parallel markets, retail service counterfeiting and shoplifting. Although different forms of...