Lee, Jee Hye; Mustapha, Azlin; Hwang, Johye - In: Journal of Hospitality and Tourism Insights 2 (2019) 4, pp. 341-357
Purpose: This study evaluated risk perception as a critical factor influencing the intention to visit ethnic restaurants; in addition, the role of food safety information in reducing risk perception toward ethnic food was examined. Finally, the purpose of this paper is to investigate the...