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Journal of advertising research
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7
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6
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2
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2
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ECONIS (ZBW)
46
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10
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1
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The efficacy of the model of goal directed behavior in explaining Islamic bank saving
Setyobudi, Wahyu Tri
;
Wiryono, Sudarso Kaderi
; …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
4
,
pp. 405-422
Persistent link: https://www.econbiz.de/10011640357
Saved in:
2
Acculturation to global consumer culture and the ethnic identity of Indonesians in relation to South Korean culture
Purwanegara, Mustika Sufiati
;
Kusumawati, Nurrani
; …
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10012144548
Saved in:
3
Exploring implicit and explicit attitude toward saving at Islamic bank
Setyobudi, Wahyu Tri
;
Wiryono, Sudarso Kaderi
; …
- In:
Journal of Islamic marketing : JIMA
6
(
2015
)
3
,
pp. 314-330
Persistent link: https://www.econbiz.de/10011457559
Saved in:
4
Defining event marketing as engagement-driven marketing communication
Setiawan, Romi
;
Wibisono, Dermawan
;
Purwanegara, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
Saved in:
5
What do we know about neuromarketing? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 257-258
Persistent link: https://www.econbiz.de/10012118858
Saved in:
6
What do we know about segmentation and targeting? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
Saved in:
7
Cost vs credibility : the student sample trap in business research
Ford, John B.
- In:
European business review : EBR ; the official journal …
28
(
2016
)
6
,
pp. 652-656
Persistent link: https://www.econbiz.de/10011588613
Saved in:
8
What do we know about social-media marketing? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 383-384
Persistent link: https://www.econbiz.de/10012159847
Saved in:
9
What do we know about TV in the digital age?
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012007124
Saved in:
10
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
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