Similar Search Results

Understanding service quality in a virtual travel community environment

Elliot, Statia; Li, Guoxin; Choi, Chris - In: Journal of Business Research 66 (2013) 8, pp. 1153-1160

Technological innovations in the tourism industry have significantly influenced the communication channels between service providers and potential travelers. Virtual travel communities (VTCs) are now popular and influential venues for tourism information sharing, yet little is known about...

Persistent link: https://www.econbiz.de/10010666029

Relationship value based on customer equity influences on online group-buying customer loyalty

Zhang, Ruijin; Li, Guoxin; Wang, Haiyan - In: Journal of business research : JBR 69 (2016) 9, pp. 3820-3826

Persistent link: https://www.econbiz.de/10011515268

Firm performance and marketing analytics in the Chinese context : a contingency model

Liang, Xiaoning; Li, Guoxin; Zhang, Hao; Nolan, Eimear; … - In: Journal of business research : JBR 141 (2022), pp. 589-599

Persistent link: https://www.econbiz.de/10013168000

Effect of short video ads on sales through social media : the role of advertisement content generators

Ge, Jiaoju; Sui, Yuepeng; Zhou, Xiaofeng; Li, Guoxin - In: International journal of advertising : the review of … 40 (2021) 6, pp. 870-896

Persistent link: https://www.econbiz.de/10012623904

Perceived online community support, member relations, and commitment : differences between posters and lurkers

Yang, Xue; Li, Guoxin; Huang, Songshan - In: Information & management : the internat. journal of … 54 (2017) 2, pp. 154-165

Persistent link: https://www.econbiz.de/10011650534

Customer dissatisfaction and unfavorable word of mouth

Boadi, Portia Opoku; Li, Guoxin; Sai, Andrew Adjah; … - In: Human systems management : HSM 37 (2018) 4, pp. 445-451

Persistent link: https://www.econbiz.de/10011965204

Customer satisfaction, co-creation intentions and diligent business response

Boadi, Portia Opoku; Li, Guoxin; Antwi, Philip - In: Human systems management : HSM 36 (2017) 3, pp. 251-257

Persistent link: https://www.econbiz.de/10011742548

Luxury brands' live streaming sales : the roles of streamer identity and level strategy

Li, Guoxin; Cao, Yue; Lu, Bo; Yu, Yunzhijun; Liu, Honglei - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1178-1200

Persistent link: https://www.econbiz.de/10014338576

How streamer channels influence luxury brand sales in live streaming commerce : an empirical study

Li, Guoxin; Tang, Peiwen; Feng, Jiao - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3069-3090

Persistent link: https://www.econbiz.de/10014486636

Competence development in crowdsourcing : examining the impact of different evaluation standards

Barashev, Andrey; Li, Guoxin - In: European journal of international management : EJIM 24 (2024) 1, pp. 103-122

Persistent link: https://www.econbiz.de/10015060861