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Gabisch, Jason A.; Milne, George R. - In: Journal of Research in Interactive Marketing 7 (2013) 2, pp. 140-158

Purpose – Rewards and safety cues are frequently used by online marketers to enhance privacy attitudes and to encourage self‐disclosure of personal information. The purpose of this paper is to study the relative effectiveness of these influence strategies and test the boundary condition of...

Persistent link: https://www.econbiz.de/10014902499

Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts

Yuksel, Mujde; Milne, George R.; Miller, Elizabeth G. - In: The journal of consumer marketing 33 (2016) 2, pp. 111-123

Persistent link: https://www.econbiz.de/10011524147

Overcoming privacy concerns in consumers' use of health information technologies : a justice framework

Slepchuk, Alec N.; Milne, George R.; Swani, Kunal - In: Journal of business research : JBR 141 (2022), pp. 782-793

Persistent link: https://www.econbiz.de/10013168019

Price? : quality? : or sustainability? : segmenting by disposition toward self-other tradeoffs predicts consumers’ sustainable decision-making

Ross, Spencer M.; Milne, George R. - In: Journal of business ethics : JBE 172 (2021) 2, pp. 361-378

Persistent link: https://www.econbiz.de/10012617807

Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience

Yuksel, Mujde; Smith, Andrew N.; Milne, George R. - In: Journal of business research : JBR 134 (2021), pp. 143-155

Persistent link: https://www.econbiz.de/10012643523

Social media services branding : the use of corporate brand names

Swani, Kunal; Milne, George R.; Miller, Elizabeth G. - In: Journal of business research : JBR 125 (2021), pp. 785-797

Persistent link: https://www.econbiz.de/10012494177

Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective

Dahl, Andrew J.; Milne, George R.; Peltier, James - In: Journal of business research : JBR 125 (2021), pp. 840-850

Persistent link: https://www.econbiz.de/10012494185

Mindful consumption : three consumer segment views

Milne, George R.; Ordenes, Francisco Villarroel; … - In: Australasian marketing journal 28 (2020) 1, pp. 3-10

Persistent link: https://www.econbiz.de/10012253907

Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil

Markos, Ereni; Milne, George R.; Peltier, James - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10011690545

Living by the numbers : understanding the "quantification effect"

Pettinico, George; Milne, George R. - In: The journal of consumer marketing 34 (2017) 4, pp. 281-291

Persistent link: https://www.econbiz.de/10011691482