Rezai, Golnaz; Teng, Phuah Kit; Shamsudin, Mad Nasir; … - In: Journal of Agribusiness in Developing and Emerging Economies 7 (2017) 2, pp. 153-173
Purpose The concept of functional foods is not new to the Malaysian people. Functional foods as traditional medicine have made tremendous contributions over the past couple of centuries. The growth in the economy, coupled with a strong desire among the Malaysian consumers to maintain a healthy...