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Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut; Swaminathan, Vanitha - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
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The differential impact of consumer's thinking styles on brand placement : a cross-cultural study
Hur, Chung; Hwang, Jiyoung; Yeo, Chankoo - In: The journal of asset management 27 (2020) 3, pp. 300-311
Persistent link: https://www.econbiz.de/10012298795
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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu; Arora, Amit - In: Journal of promotion management : JPM 23 (2017) 1, pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara; Hadi, Rhonda; Lee, Leonard - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
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Nationalism, cultural indoctrination, and economic prosperity in the digital age
Christiansen, Bryan (ed.); Koeman, Joyce (ed.) - 2015
"This book examines the doctrines that society is expected not to question, particularly the influence these beliefs have on business and the prosperity of the world as a whole, and offers a multidisciplinary approach to the effects of culture on cognitive strategies and professional...
Persistent link: https://www.econbiz.de/10011728168
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Cultural context and cross-country behavioral differences in group decision-making
Horak, Sven; Arya, Bindu - In: International studies of management & organization : ISMO 50 (2020) 2, pp. 153-173
Persistent link: https://www.econbiz.de/10012261048
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Cultural differences and job performance in container shipping : a social exchange theory perspective
Lin, Chi-Chang; Lu, Chin-Shan - In: Maritime policy & management 50 (2023) 2, pp. 157-181
Persistent link: https://www.econbiz.de/10014231509
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Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei; Zhang, Yunen; Cheng, Anni; Quach, Sara; … - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
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Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev; Zhang, Y. Charles; Aydinoğlu, Nilüfer Z.; … - In: Journal of marketing research : JMR 54 (2017) 6, pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
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Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743
Persistent link: https://www.econbiz.de/10011547760