Schlaile, Michael; Knausberg, Theresa; Müller, Matthias; … - In: Memetics and evolutionary economics : to boldly go …, (pp. 141-180). 2021
This paper presents an exploratory memetic perspective on the diffusion pattern of the ALS Ice Bucket Challenge. More precisely, the paper contributes to research on social learning, cultural evolution, and social contagion by shedding light on endogenous (meme-related) as well as exogenous...