Purpose: The purpose of this paper is to explore experiences with shopping for apparel among mothers of young girls who wear plus sizes. Design/methodology/approach: A qualitative approach was employed to collect data, including in-depth interviews and online observation. Interviews were...

Purpose – The purpose of this paper is to explore perceptions of Indian consumers regarding corporate social responsibility (CSR) in the apparel industry, and to investigate its importance in the apparel decision‐making process. Design/methodology/approach – A qualitative research design...

Purpose – The purpose of this study was to explore strategies used by successful female entrepreneurs to manage the challenges of running a small apparel business. Design/methodology/approach – A qualitative research design was used. Primary and secondary data were collected on small...