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Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity

Farsky, Mario; Schnittka, Oliver; Sattler, Henrik; … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 231-240

Persistent link: https://www.econbiz.de/10011675165

Implementing effective customer participation for hedonic and utilitarian services

Blinda, Kristina; Schnittka, Oliver; Sattler, Henrik; … - In: Journal of Services Marketing 33 (2019) 3, pp. 316-330

Purpose: A distinct view of customer participation in services classifies the characteristics of the participation process as experience- versus outcome-oriented, each of which affects customer participation success uniquely for different types of services (utilitarian vs hedonic). This study...

Persistent link: https://www.econbiz.de/10012077201

Each can help or hurt : negative and positive word of mouth in social network brand communities

Rellilng, Marleen; Schnittka, Oliver; Sattler, Henrik; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 42-58

Persistent link: https://www.econbiz.de/10011490805

Evaluating the advertising effectiveness of noncelebrity endorsers : advantages of customer vs. employee endorsers and mediating factors of their impact

Gräve, Jan-Frederik; Schnittka, Oliver; Haiduk, Carolin - In: Journal of advertising research 61 (2021) 3, pp. 318-333

Persistent link: https://www.econbiz.de/10012656841

Hofmann, Julian; Schnittka, Oliver; Johnen, Marius; … - In: Journal of business research : JBR 124 (2021), pp. 748-758

Persistent link: https://www.econbiz.de/10012494015

When are visitors actually satisfied at visitor attractions? : what we know from more than 30 years of research

Faerber, Lea Susanne; Hofmann, Julian; Ahrholdt, Dennis C. - In: Tourism management : research, policies, practice 84 (2021), pp. 1-26

Persistent link: https://www.econbiz.de/10012494594

Visitor characteristics matter : how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated

Faerber, Lea Susanne; Ahrholdt, Dennis C.; Schnittka, Oliver - In: Journal of business economics : JBE 91 (2021) 3, pp. 333-351

Persistent link: https://www.econbiz.de/10012496009

Community members' perception of brand community character : construction and validation of a new scale

Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120

Persistent link: https://www.econbiz.de/10011616011

Changing consumers' minds at the point of sale : price discounts vs. in-store advertising

Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71

Persistent link: https://www.econbiz.de/10012229417

When pushing back is good : the effectiveness of brand responses to social media complaints

Johnen, Marius; Schnittka, Oliver - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 858-878

Persistent link: https://www.econbiz.de/10012107337