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One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie; Rasolofoarison, Dina; Russell, … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
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From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen; Akaka, Melissa Archpru - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
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Practice diffusion
Akaka, Melissa Archpru; Schau, Hope Jensen; Vargo, … - In: Journal of consumer research : JCR ; an … 48 (2022) 6, pp. 939-969
Persistent link: https://www.econbiz.de/10013187931
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Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
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Learning to navigate the American retail servicescape : online forums as consumer acculturation platforms and consumer gift systems
Schau, Hope Jensen; Dang, Yan Mandy; Zhang, Yulei Gavin - In: Journal of business research : JBR 72 (2017), pp. 178-188
Persistent link: https://www.econbiz.de/10011645565
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Value creation in consumption journeys : recursive reflexivity and practice continuity
Akaka, Melissa Archpru; Schau, Hope Jensen - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 499-515
Persistent link: https://www.econbiz.de/10012107184
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Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia; Schau, Hope Jensen; Bliese, Paul - In: Journal of business research : JBR 97 (2019), pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
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Brand pathologies : "monstrous" fan relationships and the media brand "Twilight"
Buchanan-Oliver, Margo; Schau, Hope Jensen - In: Exploring the rise of fandom in contemporary consumer …, (pp. 185-200). 2018
Persistent link: https://www.econbiz.de/10011764846
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Metaphor-enabled marketplace sentiment analysis
Luri, Ignacio; Schau, Hope Jensen; Ghosh, Bikram - In: Journal of marketing research 61 (2024) 3, pp. 496-516
Persistent link: https://www.econbiz.de/10014584393
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Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.; Schau, Hope Jensen - In: Journal of marketing 83 (2019) 6, pp. 43-60
Persistent link: https://www.econbiz.de/10012176260