Showing 1 - 10 of 64
Persistent link: https://www.econbiz.de/10005081595
This paper presents a characterization of a profit-maximizing retailer's response to a manufacturer trade deal that encompasses both marketing and operations concerns. Price pass-through behaviour is based on demand being realized over time, at a given rate, thereby allowing for the introduction...
Persistent link: https://www.econbiz.de/10005694668
Given the increasing saliency of special offers as a sales promotion tool, this paper analyses the advantages and disadvantages of the two most common payment reduction schemes, namely a decrease in the purchase price and a delay in the payment of the merchandise. Following some of the latest...
Persistent link: https://www.econbiz.de/10005336366
Persistent link: https://www.econbiz.de/10005347991
Persistent link: https://www.econbiz.de/10005355049
Persistent link: https://www.econbiz.de/10005153926
Persistent link: https://www.econbiz.de/10005160241
Persistent link: https://www.econbiz.de/10005312012
Persistent link: https://www.econbiz.de/10005284016
Persistent link: https://www.econbiz.de/10005188780